What is Custard?
Frozen custard is a super premium grade of ice cream dessert. It was developed by the French over 100 years ago and has been referred to as “French Vanilla” ice cream. The great taste of frozen custard is attributed to the high quality dairy ingredients, 10 grams butterfat, a small amount of pasteurized eggs and the blending of very little air during production, thus a smooth and creamy texture with a rich flavor. Once you try Whit’s Frozen Custard, the excellent taste will bring you back for more!
Why is frozen custard so much thicker, smoother, and creamier than ice cream?
- Frozen custard uses a higher butterfat content
- Making frozen custard is a slower, more labor-intensive process that ensures a minimal amount of air in the mix, thus making the custard denser
- Custard is typically served at 26 degrees, ten degrees warmer than ice cream.
The History of Frozen Custard
Frozen custard recipes date back to the early 1900s, but it wasn’t until the roaring twenties that commercial frozen custard stores became popular. It’s said that the 1933 World’s Fair in Chicago popularized frozen custard and by 1940 frozen custard stands were located all over the East and Midwest of the United States.
The Superior Quality of Whit’s
You will recognize Whit’s frozen custard as superior frozen custard because we spare no expense in obtaining the highest quality ingredients — from our fresh cream and pasteurized eggs to the premium chocolates, fruit toppings, and fresh roasted nuts.
Whit’s frozen custard is made fresh daily, right in our stores.


